Last updated: June 8th, 2025.

Introduction

This Privacy Policy is prepared by Rabbitmetrics whose registered address is Virumgade 7, 2830 Virum, Denmark ("We") and outlines our commitment to protecting and preserving the privacy of visitors when accessing our website, social media platforms, or utilizing our Facebook Marketing API application.

This policy details how we process any personal data we collect from you or that you provide to us through our digital platforms. We confirm that we will maintain your information securely and comply fully with all applicable EU General Data Protection Regulation (GDPR), Danish Data Protection Act, and related European legislation. Please review the following carefully to understand how personal data you choose to provide or that we collect during your interaction with our services is handled. By providing information, you are accepting and consenting to the practices outlined in this policy.

Types of Information We May Collect

We may collect, store, and utilize the following categories of personal information from individuals who visit and engage with our website, social media platforms, and Facebook Marketing API services:

Information You Provide to Us

You may supply us with information by completing forms on our website, social media platforms, or through our API integration. This includes information provided when you:

  • Submit contact or enquiry forms
  • Register for our services
  • Connect your Facebook advertising accounts

The information you provide may include, but is not limited to, your name, business address, email address, phone number, and Facebook account credentials.

Facebook Marketing Data

Through our API integration, we access:

  • Facebook Page information and management data
  • Advertising account details and campaign information
  • Performance metrics and analytical data from your advertising activities

Automatically Collected Information

  • Usage patterns and interaction data with our application
  • Device information including browser type, IP address, and device identifiers
  • Server logs containing access times and pages viewed

How We Utilize the Information We Collect

We process the information in the following ways:

Information You Supply to Us

We will utilize this information to:

  • Provide you with information and services you request from us
  • Contact you to deliver requested information and support
  • Manage and optimize your Facebook advertising campaigns
  • Provide analytical insights and performance reporting

Marketing Data Processing

  • Create, manage, and optimize advertising campaigns on your behalf
  • Analyze campaign performance and provide actionable insights
  • Improve our application functionality and service offerings

Under GDPR, we process your personal data based on:

  • Legitimate Interest: For providing marketing analytics and campaign management services
  • Consent: When you explicitly agree to data processing for specific purposes
  • Contract Performance: When processing is necessary to fulfill our service obligations

Information Disclosure and Sharing

Any information you provide will either be transmitted directly to us via secure channels or stored on protected servers.

We do not rent, sell, or share personal information about you with other parties or non-affiliated companies, except in the following circumstances:

  • Facebook Platform: As required for our Marketing API integration and compliance
  • Service Providers: With trusted third-party providers who assist in operating our services under strict confidentiality agreements
  • Legal Obligations: When required by law, regulation, or to protect our legitimate rights

We will employ all reasonable efforts to ensure your personal data is not disclosed to regional, national, or international authorities unless mandated by law or regulation.

Unfortunately, internet transmission is not completely secure. While we implement robust security measures to protect your personal data, we cannot guarantee absolute security of data transmitted to our platforms; any transmission carries inherent risk. Upon receiving your information, we employ strict procedures and security protocols to prevent unauthorized access.

Your Rights Under GDPR

You possess the right to ensure your personal data is processed lawfully ("Subject Access Right"). Your rights include:

  • Access: Request information about personal data we hold about you
  • Rectification: Correct inaccurate or incomplete personal data
  • Erasure: Request deletion of your personal data ("Right to be Forgotten")
  • Portability: Receive your personal data in a structured, machine-readable format
  • Restriction: Limit how we process your personal data
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Revoke consent for data processing at any time

Any subject access request must be submitted in writing to benjamin@rabbitretention. We will provide your personal data within the statutory timeframes (typically 30 days). To enable us to locate any personal data we may hold, we may request additional information from you.

If you have concerns about how we have processed your information, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local EU supervisory authority.

Data Retention

We retain your personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the nature of the data and applicable legal requirements.

International Data Transfers

When transferring personal data outside the EU/EEA, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the European Commission.

Modifications to Our Privacy Policy

Any changes to our privacy policy will be posted on this page and, where appropriate, communicated to you via email. Please check back regularly to review any updates or changes to our privacy policy.

Contact Information

Questions, comments, and requests regarding this privacy policy are welcomed and should be directed to:

Email: benjamin@rabbitretention.com
Address: Rabbitmetrics, Virumgade 7 2830 Virum, Denmark